Privacy Policy

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Effective Date: 01/01/2025

Introduction

At APEX Mycology we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://apexmycology.co.uk/ or interact with our services. Please read this policy carefully to understand how we handle your personal data.

1. Information We Collect

We may collect and process the following information:

• Personal Information: Name, email address, phone number, billing and shipping address, and payment details.
• Technical Data: IP address, browser type, operating system, and information about your interaction with our website (e.g., cookies, analytics).
• Usage Data: Information on how you use our website and services.
• Communication Data: Any correspondence you send to us, including customer support inquiries.
• Gym Status: Gym name, Membership number. 

2. How We Collect Your Information

• Directly: When you provide it to us through forms, orders, or account creation.
• Automatically: Through cookies, log files, and analytics tools.
• Third-Party Sources: If you interact with us through third-party platforms (e.g., social media or payment processors).

3. How We Use Your Information

We use your information for the following purposes:

• To process and deliver your orders.
• To manage your account and provide customer support.
• To improve our website, products, and services.
• To send promotional emails or newsletters (with your consent).
• To comply with legal obligations.
• To verify eligibility for the discount program.

4. Sharing Your Information

We do not sell your personal information. However, we may share your data with:

• Service Providers: Payment processors, delivery partners, and analytics tools that help us provide our services.
• Legal Obligations: When required to comply with laws or regulations.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.
• Other companies/ Gyms: For the purpose of verifying discount code plan eligibility. 

5. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience. You can manage your cookie preferences through your browser settings. For more details, please see our Cookie Policy.

6. Your Data Protection Rights

Under applicable data protection laws, you have the right to:

• Access, correct, or delete your personal information.
• Restrict or object to the processing of your data.
• Withdraw consent for marketing communications.
• Lodge a complaint with a data protection authority.

To exercise your rights, please contact us at apexmycologyuk@outlook.com

7. Data Retention

We retain your information only as long as necessary for the purposes outlined in this policy, or as required by law.

8. Data Security

We implement appropriate technical and organisational measures to protect your data. However, no online system is completely secure, and we cannot guarantee the absolute security of your information.

9. International Data Transfers

If you are accessing our website from outside the UK, please be aware that your information may be transferred to, stored, and processed in the UK, where our servers are located.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites and encourage you to review their privacy policies.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have questions or concerns about this Privacy Policy or how your data is handled, please contact us at:

• Email: apexmycologyuk@outlook.com
• Head Office: Suite 5471, Unit 3A, 34-35 Hatton Garden, Holborn, London, EC1N 8DX 
• Mushroom Cultivation and Processing Facility: Thetford, Norfolk, UK